Introduction

Object of the document

The purpose of this document is the synthesis of the marketing survey about information system policy of large accounts in France, targeting high potential clients for Up ! Application System, which had happened from June to September 2003. It shows you: This document is targeting any stakeholders involved into the Up ! Company project and, moreover, any one who wants to understand the evolution of the needs for information systems.

Population of the Survey

Selecting Criteria

As the number of employees whom jobs are related to information system is varying around the following figures:

Business lineRate of the employees working to the information system department
Bank and insurance4%
Retailing2%
Energy2%
Industry2%
Engineering3%
Medias3%
Healthcare3%
Public service4%
Services3%
Telecom8%
Transports3%

And as the complexity level of Up ! Application System needs a minimum of specialization of information system functions that is reached when there are as many as 50 employees that are dedicated to them, the first supposed macro-target of Up ! Virtual Business Machine is composed of:

Target of the Survey

The targeted population of the survey had thus covered the sale target to which it had been added some lower-sized firms in order to validate the previous criteria. We also added some influent actors that take stake to the choice or the setting up of functional software solutions - consultants and journalists.

The contacts we looked for were the following:

A sole contact is kept for each company, without making a pre-selection on his function, hazard playing as a random. Not any contact wanted or could answer us in the three-month survey as you can see it on the following statistic:

Business lineNumber of contactsNumber of participantsRatio
Bank and insurance6467%
Retailing3133%
Energy3267%
Industry13862%
Engineering22100%
Medias4125%
Stipulators7457%
Healthcare22100%
Public service8788%
Services22100%
Telecom22100%
Transports44100%
Total563970%

Process of the Survey

The survey was based on half-driven and face-to-face interviews - exceptionally by phone. In order to reproduce the process in the same way whoever the interviewee, three dedicated tools were used: An interview lasts between one hour and more two hours depending of the avaibility and the interest of the participant for the subject. It is cut in two parts:

Nature of Information

This document introduces first the raw information gathered after harmonizing them and classifying them by business lines. Each topic is then analyzed according to key points introduced by the locution To keep in mind.

It then holds a synthesis gathering the trends of the information system policy of major accounts.

Any brands quoted in this document belong to their legal owners.

Codification of the Business Lines

This document uses the following codification:

Business lineCodification
Bank and insuranceBnA
RetailingRet
EnergyEne
IndustryInd
EngineeringEng
StipulatorsSti
MediasMed
HealthcareHea
Public servicePSr
ServicesSer
TelecomTel
TransportsTra